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Check out an article in The Architecture Journal by Ken Withee.

Increasing Productivity by Empowering Business Users with Self-Serve BI

Ken Withee

December 2009 Issue

Summary: Enabling end-user self-serve business intelligence (BI) is a critical step in modern business. The latest wave of Microsoft products enable self-serve BI by using tools and technologies such as Office SharePoint, PowerPivot, Business Connectivity Services (BCS), Office Excel, and Report Builder.